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About
Jack Moore is a Design Lead and Art Director with a decade of experience helping brands uncover what makes them different and translating that distinction into compelling creative work.
His experience spans global consumer brands, challenger businesses, government organisations and purpose-led ventures. Across every project, his focus remains consistent: creating clear, strategically grounded creative that helps brands stand apart, connect with audiences and drive growth.
Aligning people, process and vision to deliver high-quality creative outcomes under tight timeframes.
Implementing AI as an integrated part of my design process and helping businesses and creative teams adopt AI to work faster, smarter and more creatively.
Skills across both print and digital design, delivering consistent, high-quality outcomes across multiple formats and platforms.
Bringing ideas to life that help brands meet business objectives through creative thinking.
Senior Designer – Design Lead
Oct 2023 – Present
I started on the Reckitt Australia Hygiene account as a Senior Designer supporting the Design Lead across brands like Air Wick, Mortein, Finish, and Vanish. Since then, I’ve stepped into broader leadership roles, acting as Design Lead on the Opella account, mentoring junior designers, and guiding clients on the practical power of AI in design — all while collaborating with on-site teams in Australia and our extended team across the SEAPAC region.
Founder
Nov 2016 – 2024
I am the Founder and Brand Designer of The Helper Studio. Working collaboratively with companies and organisations, I offer brand identity design and marketing collateral creation. I look to help businesses achieve specific goals, including increasing brand awareness, repositioning, and refreshing their image.
Mid-Weight Desginer
June 2021 – Mar 2023
I worked at Hello Social in a team under the Head of Design. I led the design output for various client projects, campaigns, and social media retainers, including CoinSpot, Cheddar, Amazon and BMW, and collaborated with the Design Team on projects for Uber, Paramount Plus, and the NSW Government. Additionally, I worked with a range of specialists in the company to deliver outstanding results for our clients.
Junior – Mid-Weight Designer
Feb 2020 – June 2021
As an in-house Designer, I worked within the Sales and Marketing Team creating visual identities for new housing estates and designing various marketing collateral, including brochures, social media ads, signage, stationary, and more—coordinating directly with suppliers to produce them.
