I started on the Reckitt Australia Hygiene account as a Senior Designer supporting the Design Lead across brands like Air Wick, Mortein, Finish, and Vanish. Since then, I’ve stepped into broader leadership roles, acting as Design Lead on the Opella account, mentoring junior designers, and guiding clients on the practical power of AI in design — all while collaborating with on-site teams in Australia and our extended team across the SEAPAC region.

I am the Founder and Brand Designer of The Helper Studio. Working collaboratively with companies and organisations, I offer brand identity design and marketing collateral creation. I look to help businesses achieve specific goals, including increasing brand awareness, repositioning, and refreshing their image.

I worked at Hello Social in a team under the Head of Design. I led the design output for various client projects, campaigns, and social media retainers, including CoinSpot, Cheddar, Amazon and BMW, and collaborated with the Design Team on projects for Uber, Paramount Plus, and the NSW Government. Additionally, I worked with a range of specialists in the company to deliver outstanding results for our clients.

As an in-house Designer, I worked within the Sales and Marketing Team creating visual identities for new housing estates and designing various marketing collateral, including brochures, social media ads, signage, stationary, and more—coordinating directly with suppliers to produce them.